Rural regions, once data-dark zones, are now stepping into the digital era. Platforms like ARHA are digitising health screenings, consultations, and diagnostics; turning untapped data into actionable insights.
For pharma, this means:
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Faster, more inclusive clinical trials
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Smarter, targeted outreach programs
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Greater research equity and real-world impact
Yet, challenges like data privacy, digital literacy, and infrastructure readiness remain. The key lies in collaborative, ethical innovation that bridges gaps and drives meaningful change.
To explore how pharma can transform rural health data into lasting impact – Read the full article here