The New Rules of Data Retention: Why Every Organisation Must Rethink Personal Data

Personal data is one of an organisation’s most valuable assets, but keeping it forever is no longer a safe or compliant practice. As data privacy regulations continue to evolve, businesses must review how they collect, store, use, and erase personal information while maintaining transparency and accountability.

The Digital Personal Data Protection (DPDP) Act, 2023 is changing the way organisations approach data governance in India. Beyond compliance, effective data retention policies help reduce risk, strengthen customer trust, and improve operational efficiency across industries.

In this edition of the OIDPM Newsletter, we explore why data retention deserves greater attention, what the latest regulations mean for organisations, and the practical steps businesses can take to prepare.

Read the full newsletter to understand how smarter data practices can help build a stronger, more responsible organisation.